What does adding structured data markup to an e-commerce web page help Google Search do?
- Identify any fake or irrelevant data and either remove or correct it
- Display pages with invalid markup lower in search results pages
- Understand the page features and display content effectively in search results
- Guarantee the web page will appear in search results for all types of searches
Explanation: Adding structured data markup to an e-commerce web page helps Google Search “understand the page features and display content effectively in search results.” Structured data, implemented through Schema.org markup, provides additional context and information about the content on a webpage in a machine-readable format. For e-commerce pages, this can include details about products, prices, availability, reviews, and more. By using structured data, digital marketers enable Google to comprehend the specific elements on the page, facilitating the display of rich results such as product information, reviews, and other enhanced features in search listings. This not only enhances the visibility of e-commerce content but also improves the overall user experience by presenting more informative and engaging snippets in search results.