What do marketers use to convey insights to an audience through a clear and compelling narrative?
- Graphs
- Social media graphics
- Costumes and lighting
- Data storytelling
Explanation: Data storytelling is what marketers use to convey insights to an audience through a clear and compelling narrative. This approach involves presenting data in a structured and engaging story format, adding context, meaning, and relevance to the information. Unlike mere graphs or social media graphics, data storytelling goes beyond visual representations to provide a comprehensive and understandable account of the data’s significance. It allows marketers to communicate complex insights in a way that resonates with their audience, making the data more accessible and impactful. Costumes and lighting are not conventional tools for conveying data insights, making data storytelling the appropriate choice for creating a narrative that effectively communicates information to an audience.