The marketing funnel and customer journey map are similar, but they are not the same. What is the difference between the two?
- A customer journey map is valid for one year and a marketing funnel is valid for two years.
- A customer journey map adopts the customer’s perspective, and a funnel considers the business’s position.
- A marketing funnel considers the customer’s perspective, and a customer journey map considers the business.
- A marketing funnel focuses on sales and the customer journey map builds relationships with customers.