Marketers spend less on online advertising than television, radio, and print media. Digital marketing allows them to serve ads to the right people at the right time. What advantage of digital marketing does this refer to?
- It helps build relationships.
- It reaches more people.
- It delivers faster results.
- It is cost-effective.
Explanation:
This refers to the advantage of digital marketing being cost-effective. Marketers spend less on online advertising compared to traditional channels like television, radio, and print media. Digital marketing’s cost-effectiveness is attributed to its ability to target specific audiences accurately and serve ads to the right people at the right time. Through tools like audience targeting, marketers can optimize their ad spend by focusing on individuals who are more likely to be interested in their products or services. This targeted approach not only reduces wasted ad impressions but also enhances the overall efficiency of marketing campaigns. Digital marketing’s cost-effectiveness is a key factor that has contributed to its widespread adoption, allowing businesses to allocate resources more efficiently while maximizing the impact of their advertising efforts.