Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company’s product, they are producing _____ for the company’s brand.
- earned media
- paid media
- promotional media
- owned media
Explanation:
Whenever a customer posts on a social media platform or blog, or writes a review about a company’s product, they are producing earned media for the company’s brand. Earned media refers to organic, unpaid publicity generated by customers or the general audience. It includes user-generated content, social media mentions, reviews, and other forms of voluntary promotion. This type of media is particularly valuable as it represents authentic endorsements and reflects the positive sentiments or experiences shared by customers, contributing to the overall reputation and credibility of the brand. Companies often strive to encourage and leverage earned media as it serves as a powerful testament to the genuine satisfaction and advocacy of their customer base.