Consider the following scenario: There are two marketing managers. One manager has their team focus on figuring out how to sell more products. The other manager has their team focus on helping customers address pain points and achieve their goals. The first manager’s approach is about the company’s goals. What is the second manager’s approach about?

 

Consider the following scenario:

There are two marketing managers. One manager has their team focus on figuring out how to sell more products. The other manager has their team focus on helping customers address pain points and achieve their goals. The first manager’s approach is about the company’s goals.

What is the second manager’s approach about?

 

• The company’s sales goals
• The brand’s marketing awareness
• The customer journey
• The company’s philosophy