As part of a marketing project, a company reviews its social media performance including likes, shares, and follows. The marketing team communicates these results to leadership. Which one of the five pillars of social media marketing does this represent?
- Planning and publishing
- Listening and engagement
- Strategy
- Analytics and reporting
- Paid social media
Explanation:
The activity described, where a company reviews its social media performance metrics such as likes, shares, and follows and communicates these results to leadership, represents the pillar of social media marketing known as “Measure and Analyze.”
“Measure and Analyze” involves monitoring and assessing key performance indicators (KPIs) and metrics related to social media activities. This pillar focuses on evaluating the effectiveness of social media campaigns, understanding audience engagement, and using data-driven insights to inform future strategies and decision-making. Analyzing likes, shares, and follows is a fundamental aspect of measuring social media performance and helps in gauging the impact and success of the company’s social media efforts.