As part of a marketing project, a company clarifies who their audience is and which social platforms to use. Which one of the five pillars of social media marketing does this represent?
- Listening and engagement
- Strategy
- Analytics and reporting
- Paid social media
- Planning and publishing
Explanation:
Strategy is the correct answer. In a marketing project, clarifying the target audience and selecting appropriate social platforms constitute the strategic planning phase. This involves understanding the demographics, behaviors, and preferences of the audience to tailor the content and choose the right channels for effective communication. Crafting a social media strategy helps align the company’s goals with the intended audience and ensures a focused approach to engagement. It is a fundamental pillar that precedes other aspects like analytics, paid social media, and planning and publishing, as it lays the groundwork for a cohesive and impactful social media presence.