As a digital marketer setting up an SEM ad, you include information about the business such as additional website links, a phone number, and an address. What is the term for this additional information?
- Ad feature
- Ad extension
- Information extension
- Information feature
Explanation:
The term for the additional information about the business, including extra website links, a phone number, and an address, is an ad extension. Ad extensions are supplementary details that advertisers can include in their search engine marketing (SEM) ads to provide more comprehensive information to users. In this context, the ad extension enriches the ad with valuable details such as alternative links for users to explore, a contact number for immediate communication, and a physical address for those seeking in-person interaction. These extensions not only enhance the visibility and relevance of the ad but also offer users multiple avenues to engage with the business, aligning with best practices in SEM to create more informative and effective advertisements.