As a digital marketer setting up a search engine marketing ad, you display information that highlights a specific aspect of a product. What is the term for this format?
- Sitelink extension
- Price extension
- Structured snippet extension
- Call extension
Explanation:
The term for the format where a digital marketer displays information that highlights a specific aspect of a product in a search engine marketing ad is “Structured snippet extension.” Structured snippets are ad extensions that allow advertisers to showcase additional details about their products or services directly in the ad. They provide a structured format for presenting information, such as product categories, features, or types, enhancing the ad’s relevance and providing more context to potential customers. By utilizing structured snippet extensions, advertisers can tailor their messaging to specific aspects of their offerings, making their ads more informative and compelling to users searching for related products or services.