A digital marketer is interested in using social media to promote a business but is unsure if it is within their budget. What benefit of social media marketing will help them decide?
- Most social media pages cater to high-income audiences who are ready to spend
- It is common practice to require less staff when creating social media profiles
- Social media displays high-quality products at the top of visitors’ feeds
- Most social media platforms allow businesses to sign up and create a profile for free
Explanation:
Most social media platforms allow businesses to sign up and create a profile for free. This benefit of social media marketing addresses the budget concerns of a digital marketer interested in promoting a business. By offering free access to create business profiles, social media platforms provide an accessible entry point for marketers with various budget constraints. This allows businesses to establish an initial online presence without incurring significant costs. While additional advertising and promotional features may involve expenses, the option to start with a free profile provides a cost-effective way for digital marketers to explore and leverage the potential of social media for business promotion.