Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?
- Google AI highlights these events.
- Anomaly detection highlights these events.
- Machine learning highlights these events.
- Data-driven attribution highlights these events.
Explanation:
Anomaly detection highlights these events because it is a built-in function in Google Analytics that specifically identifies significant deviations from typical traffic patterns. This feature uses advanced algorithms to analyze historical data and automatically flags unexpected spikes or declines in traffic, allowing teams to quickly investigate potential issues or opportunities. By utilizing anomaly detection, users can stay informed about unusual changes in website performance, which can be critical for timely decision-making and effective response strategies.