Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

 

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines.
Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

 

• Page title
• Google Ads campaign
• Event name
• Default channel grouping