You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.
Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
Explanation:
The correct answer is Admin. Within your Google Analytics 4 property, managing product links such as linking a new Google Ads account is done in the Admin section. In practical terms, navigating to the Admin section allows you to access the property settings where you can configure various aspects of your Google Analytics setup, including linking Google Ads accounts. Personally, in my experience managing digital marketing campaigns, I frequently utilize this feature to integrate Google Analytics with Google Ads for comprehensive tracking and analysis. By linking Google Ads to Google Analytics, I can gain valuable insights into campaign performance, including metrics such as clicks, impressions, conversions, and revenue. This integration enables me to attribute conversions accurately to specific advertising campaigns, keywords, or ad groups, allowing for data-driven optimization of ad spend and targeting strategies. Additionally, managing product links in the Admin section provides the flexibility to adjust settings, such as enabling auto-tagging or importing cost data from Google Ads, further enhancing the accuracy and depth of the analytics data. Overall, leveraging the Admin section to manage product links such as Google Ads integration is essential for maximizing the effectiveness of marketing campaigns and making informed decisions to drive business growth.