You want to know how various ads you’ve placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?
- To view the report, go to Explore.
- To view the report, go to Reports.
- To view the report, go to Admin.
- To view the report, go to Advertising.
- Configure
- Reports
- Explore
- Advertising
In Google Analytics, click Advertising on the left.
Go to Attribution > Conversion paths
Read more here: https://support.google.com/analytics/answer/10595568