You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?
- Measurement Protocol
- Admin API
- Data API
- Firebase SDK
Explanation:
The correct answer is Firebase SDK. The Firebase SDK facilitates the integration of Google Analytics data with mobile and web applications, allowing you to capture user interactions and events in real-time. This enables you to combine analytics data with in-store purchase information from another business application, creating a comprehensive dashboard that provides insights into both online and offline customer behaviors. By leveraging the Firebase SDK, your team can gain a holistic view of customer journeys, enhancing data-driven decision-making.