You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?
- Go to Advertising.
- Go to Admin.
- Go to Explore.
- Go to Reports.
Explanation:
The correct answer is Go to Reports. In Google Analytics 4, the Reports section allows you to manage and analyze your website’s performance, including events and conversions. Within this area, you can track user interactions such as newsletter sign-ups and mark these events as conversions. Additionally, you can create and manage audiences based on these events, providing insights into user behavior and enabling targeted marketing efforts. This centralized reporting feature helps you effectively monitor and optimize your website’s engagement strategies.