You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?
Explanation:
Advertising is correct because the Attribution Paths Report is located within this section of Google Analytics 4, specifically designed to analyze how different advertising channels and campaigns contribute to conversions. By accessing the Attribution Paths Report, you can gain insights into the effectiveness of your various ads and how they interact along the customer journey. This understanding helps you evaluate the performance of your advertising strategies and optimize them to enhance conversion rates across different platforms.