Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?
- The Firebase SDK feature
- The Measurement Protocol feature
- The Admin API feature
- The Data API feature
Explanation:
The correct answer is The Firebase SDK feature. The Firebase SDK allows for seamless integration of analytics data from Google Analytics with mobile and web applications, making it possible to capture and analyze user interactions alongside other data sources, such as in-store customer purchase data from different business applications. By utilizing the Firebase SDK, you can create a comprehensive dashboard that combines online and offline data, providing a holistic view of customer behavior and enabling more informed decision-making regarding marketing strategies and business operations.