Which dimension should you use to determine which sources, such as “organic search” or “referral,” are driving users to your website?
- You should use Page title and screen class.
- You should use Google Ads campaign.
- You should use Session source / medium.
- You should use Session primary channel group (Default Channel Group).
Explanation:
The correct answer is You should use Session primary channel group (Default Channel Group). This dimension categorizes traffic sources into predefined groups, such as “organic search,” “direct,” “referral,” and others, making it easier to analyze which channels are effectively driving users to your website. By utilizing the Session primary channel group, you can gain valuable insights into the performance of various marketing channels, allowing for informed decision-making regarding resource allocation and optimization strategies to enhance user acquisition.