Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
Explanation:
The correct option is Roll-up properties. This feature in Analytics 360 allows you to create a new data set by combining data from multiple source properties, providing a comprehensive view of your business across various brands, products, or regions. From my experience working with Analytics 360, roll-up properties are particularly valuable for organizations managing multiple brands or operating across different regions. By consolidating data from individual properties into a single roll-up property, businesses can gain insights into overall performance, identify cross-brand or cross-region trends, and make strategic decisions based on a holistic view of their operations. For instance, in a scenario where an online retailer operates multiple e-commerce websites catering to different product categories, creating a roll-up property enables the aggregation of data from all sites to analyze overall sales trends, customer behavior patterns, and marketing effectiveness. This comprehensive analysis facilitates better resource allocation, optimization of marketing strategies, and identification of opportunities for growth and expansion across the business portfolio. Therefore, leveraging roll-up properties in Analytics 360 empowers businesses to unlock deeper insights and drive informed decision-making for sustained success.