When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics?

Explanation:

**It can optimize bids for ad placements** because when Google Analytics and Google Ads are linked, conversion events tracked in Google Analytics can inform Google Ads about which ads and keywords are driving successful conversions. This data allows Google Ads to automatically adjust bids based on the performance of specific ads, ensuring that ad placements are optimized for better results. By leveraging conversion data, advertisers can improve their return on investment (ROI) through more strategic bidding strategies tailored to achieve desired outcomes.