What can Google Ads do with audiences from Google Analytics when these two services are linked?

 

What can Google Ads do with audiences from Google Analytics when these two services are linked?

 

• Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
• Audiences in Google Ads can be contacted for customer research
• Audiences in Google Ads can be used to see industry benchmarking data
• Audiences in Google Ads can be used to target ad campaigns