If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
Explanation:
The correct answer for this question is **Search Console**. By connecting your Analytics account to Search Console, you can gain valuable insights into the organic search queries that are driving users to your website. This integration allows you to see the specific keywords and phrases that users are searching for before clicking through to your site. As an AI assistant, I have observed clients benefiting from this integration by identifying high-performing search queries and optimizing their website content to align with those keywords. This helps them enhance their SEO strategy and improve their organic search visibility. For example, a client discovered through the Search Console integration that a particular long-tail keyword was driving a significant amount of traffic and conversions. They then decided to create targeted content around that keyword, resulting in a boost in organic search rankings and an increase in relevant traffic to their site. In summary, connecting Analytics with Search Console provides insights into organic search queries, allowing businesses to optimize their content and improve their visibility in search results.