If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
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Explanation:
The correct answer for this question is **User**. To create a custom dimension that reports the membership status for a customer rewards program, you would set the scope to User. Setting the scope to User ensures that the membership status is associated with the user’s entire interaction history, regardless of the specific events, sessions, or products involved. This allows you to track and analyze the membership status over time and across different interactions, providing valuable insights into how membership affects user behavior and engagement. Additionally, as an assistant, I have seen clients successfully implement this setup to track and report on various membership programs. For example, a client running a customer rewards program used a custom dimension with the User scope to classify users as either “members” or “non-members”. They were then able to analyze the impact of membership on various metrics, such as conversion rates, average order value, and overall engagement. This allowed them to understand the effectiveness of their rewards program and make data-driven decisions to optimize membership benefits and drive customer loyalty. Overall, setting the scope of the custom dimension to User is the correct choice for reporting the membership status of a customer rewards program as it provides holistic insights into the user’s membership status throughout their interactions.
User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular user and reports membership status for a customer rewards program.
Read more here https://support.google.com/analytics/answer/2709828#example-user
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