To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign.
What actions should they take to achieve their goal?
- They should test multiple variants of their ads, and make sure they’re at least 10 seconds long.
- They should test multiple variants of their ads, and make sure they’re less than 10 seconds long.
- They should use only one version of their ad, and make sure it’s less than 10 seconds long.
- They should us only one version of their ad, and make sure it’s at least 10 seconds long.