Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they’ve spent 80% of the campaign budget. What action should they take next to grow conversion volume?

 

Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they’ve spent 80% of the campaign budget.

What action should they take next to grow conversion volume?

 

• They should remove audience restrictions with run-of-network targeting.
• They should engage with website visitors by adding the Life Events audience type.
• They should add Demographics Audiences to re-engage with existing customers.
• They should re-engage with existing customers by adding Custom Audiences.