A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?

 

A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain.

What should they do to further optimize their campaign?

 

• Optimize the campaign for “add to cart.”
• Optimize the campaign for phone calls.
• Optimize the campaign for impressions.
• Optimize the campaign in-app purchases.