A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see.
What measurement solution should they use to achieve this and how can they gain access to it?
- Active View, accessible by contacting their Google team.
- Unique Reach and Frequency, accessible by contacting their Google team.
- Active View, accessible by adding appropriate columns to their statistic tables.
- Unique Reach and Frequency, accessible by adding appropriate columns to their statistic tables.