你打算放送影片行動廣告活動,請問你該如何制定成效評估策略?
- 只評估完整離線轉換,以更準確計算投資報酬率。
- 評估 Google Ads 轉換追蹤的完整價值,並納入重要性較低的轉換事件。
- 評估 Google Ads 轉換追蹤的完整價值,並排除重要性較低的轉換事件。
- 只評估完整線上轉換,以更準確計算投資報酬率。
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