You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
- You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
- You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
Explanation: The correct answer is **You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.** When setting up a video action campaign aimed at converting intent into action, prioritizing high-intent audiences is crucial for driving efficient conversions. These audiences are already predisposed to take the desired action, whether it’s making a purchase, signing up for a service, or completing another conversion goal. By targeting high-intent audiences initially, marketers can maximize the likelihood of achieving their campaign objectives with minimal wasted ad spend. Once the campaign is optimized and performing well with high-intent audiences, expanding the targeting to broader audience types can help scale the campaign while maintaining efficiency. This strategic approach ensures that resources are allocated effectively, focusing on the segments most likely to deliver meaningful results while still allowing for growth and reach expansion as the campaign progresses.