Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
- It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
- It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
- It’ll give you access to engage with audiences on the YouTube mobile homepage.
- It’ll give you access to more engagement metrics to measure the impact of the campaign.
Explanation:
Opting in to Google video partners when creating a Google video campaign for awareness is a wise decision because it enables advertisers to **extend the reach of video ads to a collection of leading publisher sites and apps**. By leveraging Google’s extensive network of video partners, advertisers can amplify the visibility of their video ads beyond YouTube, reaching audiences across various digital platforms where they consume content. This broader reach enhances brand exposure and increases the likelihood of capturing the attention of potential customers who may not be actively engaged on YouTube but frequent other popular websites and apps. Consequently, opting in to Google video partners maximizes the campaign’s potential to generate awareness and effectively engage with a wider audience base, ultimately driving better campaign performance and achieving the desired awareness objectives.