When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

• You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

 

Explanation:

The correct approach to audience strategy when setting up a video action campaign to convert intent into action is to focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. This strategy prioritizes targeting audiences with a higher propensity to convert, such as existing customers or users who have previously engaged with the brand or shown purchase intent. By initially targeting high-intent audiences, advertisers can maximize the likelihood of driving conversions efficiently and effectively, as these audiences are more likely to respond positively to the campaign’s messaging and calls to action. Once high-intent audiences have been reached and engaged, advertisers can then expand their targeting to include broader audience segments, capturing additional conversion opportunities while maintaining a focus on efficiency and effectiveness. This sequential approach ensures that the campaign’s resources are allocated optimally, targeting the most valuable audience segments first before broadening the reach to maximize overall campaign performance. Therefore, focusing on high-intent audiences before expanding to broader audience types is the correct audience strategy for driving efficient conversions and maximizing the effectiveness of a video action campaign aimed at converting intent into action.