To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
- Affinity Audiences
- Life Events
- Demographics and Detailed Demographics
- Custom Audiences
Explanation:
The correct answer is ‘Demographics and Detailed Demographics.’ When aiming to target homeowners aged 25 to 34 years old with a Google Video campaign, utilizing demographics targeting is the most suitable audience solution. Demographics targeting allows advertisers to reach users based on specific demographic attributes such as age, gender, parental status, and household income. In this case, selecting the age range of 25 to 34 years ensures that the campaign is tailored to reach the desired age group. Additionally, specifying homeownership status within the detailed demographics targeting further refines the audience to individuals who own homes, aligning with the campaign’s targeting criteria. By leveraging demographics and detailed demographics targeting, advertisers can effectively reach their intended audience segment, ensuring that the video ads are displayed to homeowners within the specified age range, thus maximizing the relevance and impact of the campaign. Therefore, the selected answer is correct as it accurately identifies the audience solution to reach homeowners aged 25 to 34 years old through a Google Video campaign by utilizing demographics and detailed demographics targeting options.