If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
- You should use Unique Reach and Frequency.
- You should use Viewability with Active View.
- You should use Brand Lift.
- You should use Reach Planner.
Explanation:
When running a Google video campaign and aiming to measure the number of people served the ads and the frequency of ad exposure across devices and formats, the appropriate measurement solution to use, in addition to fundamental video metrics like ‘Video played to,’ is unique reach and frequency. Unique reach and frequency metrics provide insights into the unique number of individuals who were exposed to the ad and the frequency with which they were served the ad across various devices and formats. This allows advertisers to understand the extent of their campaign’s reach and how effectively it is managing ad frequency to avoid overexposure. By leveraging unique reach and frequency metrics, advertisers can gain valuable insights into the campaign’s performance in terms of audience reach and exposure, enabling them to optimize their targeting and ad delivery strategies for maximum effectiveness. While Brand Lift focuses on measuring the impact of the ad on brand perception and awareness, viewability with Active View assesses whether the ad was viewable on the screen, and Reach Planner forecasts the potential reach of the campaign, none of these solutions specifically address the need to measure the unique number of individuals served the ads and the frequency of ad exposure across devices and formats. Therefore, unique reach and frequency metrics are the most suitable measurement solution for evaluating these aspects of a Google video campaign in addition to fundamental video metrics like ‘Video played to.’