If you were optimizing a campaign to drive conversions faster, what would you do?
- You’d set up the campaign to engage with audience segments that have searched for your brand before.
- You’d set up the campaign to only engage with audience segments that have converted before.
- You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
- You’d track only end actions to provide more accurate signals to our machine learning algorithms.
Explanation:
In optimizing a campaign to drive conversions faster, the correct approach is to **track lighter actions to provide more signals to Google’s machine learning algorithms**. By tracking lighter actions, such as clicks, page views, or sign-ups, along the conversion funnel, the campaign can provide a continuous stream of data to Google’s machine learning algorithms. This enables the algorithms to better understand user behavior patterns and preferences, leading to more effective optimization of the campaign towards driving conversions. Focusing solely on engaging with audience segments that have searched for the brand before or have converted before may limit the campaign’s reach and overlook potential new customers. Similarly, tracking only end actions, such as purchases, might not provide sufficient data points for the algorithms to adapt and optimize the campaign effectively. Therefore, tracking lighter actions to offer a broader range of signals to Google’s machine learning algorithms is the most suitable strategy for driving conversions faster in a campaign.