在不断变化的零售业态中，以下哪一项是零售商不应该做的事？
- 将数据作为一切措施的依据，以此加速发展
- 无论客户在哪里，随时随地秉承“品牌第一”的原则与他们建立联系
- 只提供最基本的信息，让事情变得简单化
- 消除阻力，吸引客户采取行动
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