You’re creating a Google Search campaign using a conversion-based Smart Bidding strategy. You’ve decided to use Target ROAS, which will meet your value-based objectives. Which step can you take to set an initial ROAS target?
- You could set an initial Target ROAS by including the conversion cost that you’re hoping to pay in your campaign.
- You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
- You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
- You could set an initial Target ROAS using the campaign’s historical (last 30 days) conversion value per cost metric.