You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task.
What are two advantages Performance Planner offers you? Choose two.
Select 2 Correct Responses
- Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
Explanation:
The selected answers, Performance Planner forecasting is driven by billions of Google searches conducted every week and Performance Planner relies on machine learning for forecasting purposes, highlight two key advantages of using Google Ads’ Performance Planner for planning an online advertising budget. Firstly, Performance Planner leverages the vast amount of data generated from billions of Google searches conducted weekly, providing marketers with accurate and insightful forecasting capabilities. This data-driven approach enables marketers to make informed decisions based on real-time trends and user behavior, optimizing budget allocation to maximize campaign performance and ROI. Additionally, Performance Planner harnesses the power of machine learning algorithms to enhance its forecasting capabilities further. By leveraging machine learning, Performance Planner can analyze historical campaign data, identify patterns, and predict future performance with a high degree of accuracy. This not only streamlines the budget planning process but also enables marketers to adapt their strategies dynamically in response to changing market conditions and consumer behavior. In contrast, while the other options may offer benefits such as budget reallocation or integration with external software, they do not directly address the core advantages of Performance Planner, which lie in its ability to harness data-driven insights and machine learning to optimize advertising budget planning and forecasting. Therefore, by utilizing Performance Planner, marketing executives can gain a competitive edge in planning their online advertising budgets, driving better results and maximizing the impact of their marketing efforts.