While looking at your campaign’s latest Search Terms Report, you discover search queries that don’t match your core business are triggering your ads to serve.     To make sure your ads are only serving on relevant searches, which actions can you take? Select two.

While looking at your campaign’s latest Search Terms Report, you discover search queries that don’t match your core business are triggering your ads to serve.     To make sure your ads are only serving on relevant searches, which actions can you take? Select two.

 

• You can use a cost-per-action bid strategy.
• You can use broad match keywords with Smart Bidding.
• You can create a Customer Match list.
• You can add these terms as negative keywords.