Which two of the following options are types of value-based Smart bidding strategies? Select two.
- Maximize conversion value with target ROAS is a value-based Smart bidding strategy.
- Manual CPC is a value-based Smart bidding strategy.
- Maximize conversion value is a value-based Smart bidding strategy.
- Target impression share is a value-based Smart bidding strategy.
Explanation:
Value-based Smart bidding strategies in Google Ads are designed to optimize the value of conversions rather than just the number of conversions. Among the options provided:
Maximize conversion value with target ROAS (Return On Ad Spend): This strategy aims to achieve as much conversion value as possible at a specified target return on ad spend. With this strategy, advertisers can set a target ROAS, which is the average conversion value (like sales revenue) you’d like to get for each dollar you spend on ads.
Maximize conversion value: This strategy aims to optimize the total conversion value of a campaign within the given budget, without setting a specific target ROAS.