Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead.
When using Performance Planner, what best practice should Tamika follow?
- She should harness the data from her campaign’s last month to build plans in Performance Planner. Then, she should align her campaigns to those forecasts.
- She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
- She should use Performance Planner only when it’s necessary to forecast the costs of running specific campaigns and their keyword groups.
- So that she’s aware of what’s happening in the ad auction, she should use the Reach Report to investigate what her competitors are doing.