Jacob is going to use a Maximize clicks bid strategy with his Google Search campaign, but he also needs to control how much he’s paying per click. When setting up this bid strategy, what should Jacob do?
- Use the Performance Planner to evaluate seasonal trends and identify the daily best bids.
- Use Google Ads settings so that it asks for authorization before it makes a decision to a bid.
- Based on estimated cost-per-click, set his daily budget.
- Set a maximum cost-per-click limit to control what he’s willing to pay per interaction.