An auto supply chain is getting ready for their yearly autumn promotion. To grow ROI, their marketing manager wants to use Performance Planner to determine what their priorities should be for the autumn promotion.
How can Performance Planner help provide this insight?
- Using sales figures to provide a historical conversion total for each location
- Using competitor bids and budgets to figure out the optimal budget for a specific location
- Providing insight into optimization strategies for each campaign based on competitive insights
- By forecasting opportunities to help capitalize on seasonal demand