A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy.
To meet their value-based objectives, they’ve chosen to use Target ROAS.
What method can they follow to select their initial ROAS target?
- They can use an average of what they estimate their competition is paying for conversions.
- They can provide a Target ROAS that’s set to 10x the highest keyword cost in their campaign.
- They can investigate the campaign’s historical conversion value per cost metric in Google Ads, and then they can use that as a guide.
- They can offer the system the conversion cost that they wish to pay in their campaign.