A marketer is checking out their campaign’s latest Search Terms Report. They notice search queries that don’t seem to match the core business are triggering the ads to serve. Which two actions can they take to make sure their ads only serve on relevant searches? Select two.
Select All Correct Responses
- Develop a Customer Match List.
- Adopt a cost-per-action bid strategy.
- Include these terms as negative keywords.
- Use broad match with Smart Bidding.