Which two asset types can also be served as account-level automated assets?
Select 2 Correct Responses
- Dynamic sitelinks
- Dynamic callouts
- Promotional callouts
- Call asset
Explanation:
The correct answers are Dynamic sitelinks and Dynamic callouts. Dynamic sitelinks and Dynamic callouts can also be served as account-level automated assets. These automated assets dynamically generate additional links or promotional messages that are relevant to the user’s search query or browsing history, providing additional opportunities to engage with potential customers. By leveraging dynamic elements, such as dynamic sitelinks that automatically display relevant links to specific pages on the advertiser’s website or dynamic callouts that dynamically insert promotional messages, advertisers can enhance the relevance and effectiveness of their ads without the need for manual intervention. Additionally, by serving as account-level automated assets, these dynamic elements can be applied across multiple campaigns or ad groups within the same account, providing consistency and scalability in advertising efforts. Therefore, the selected answers accurately identify asset types that can also function as account-level automated assets, offering advertisers greater efficiency and flexibility in their advertising campaigns.