Which searches can an ad show for broad match keyword “home furnace repair?”
Select 2 Correct Responses
Explanation:
The correct answer is: **house furnace replacement** and **replace home furnace**. Broad match keywords like ‘home furnace repair’ allow ads to appear for search queries that are related to, or have a similar intent as, the specified keyword. In this case, ‘house furnace replacement’ and ‘replace home furnace’ closely align with the theme of repairing or replacing a home furnace, making them relevant matches for the broad match keyword ‘home furnace repair.’ These queries indicate an explicit interest or need for services related to fixing or replacing a home furnace, thus meeting the criteria for triggering the ad. Conversely, ‘homes for sale’ and ‘new homes for sale’ are unrelated to furnace repair or replacement, and therefore, the ad would not typically appear for these search queries when using the broad match keyword ‘home furnace repair.’ This demonstrates the importance of selecting relevant keywords and understanding how different match types function to ensure that ads are shown to users with genuine interest in the advertised products or services.