Which searches can an ad show for broad match keyword “bike tire repair”?
Select 2 Correct Responses
- bicycle tube replacement
- replace bike tire
- bikes for sale
- second-hand bikes for sale
Explanation:
For the broad match keyword “bike tire repair,” the ad can potentially show for searches that are related to the meaning, intent, or components of the keyword phrase. While it may not directly match the exact phrase “bike tire repair,” broad match allows for variations and related searches to trigger the ad. Therefore, the correct searches for which the ad can potentially show are replace bike tire and bicycle tube replacement. These searches are closely related to the concept of repairing bike tires, as they involve the replacement or repair of specific components of a bicycle tire. The other options, such as “second-hand bikes for sale” and “bikes for sale,” are not directly related to the concept of repairing bike tires and are less likely to trigger the ad for the broad match keyword “bike tire repair.” Therefore, the selected answer options are correct because they align with the broader context and intent of the keyword phrase.
With Broad Match, your ads may appear in searches related to, but not necessarily including, your specified keyword. For instance, “bike tire repair” could trigger ads for “bicycle tube replacement” and “replace bike tire.” Broad Match is efficient as it maximizes your reach, requires less time for keyword list building, and works best with automated bidding strategies.