What two things are types of value-based Smart Bidding strategies?
Select 2 Correct Responses
- Target impression share
- Manual CPC
- Maximize conversion value with target ROAS
- Maximize conversion value
Which of the following are two types of value-based Smart Bidding strategies?
Select 2 Correct Responses
- Target impression share
- Maximize conversion value
- Maximize conversion value with target ROAS
- Manual CPC
Explanation:
Search campaigns’ Smart Bidding strategies predominantly target two outcomes: conversions and their value. The “Maximize Conversions” strategy centres on conversions, allowing for a target CPA for efficiency. Without a set CPA, it strives to utilize the budget for maximum conversions. On the other hand, “Maximize Conversion Value” zeroes in on the value of conversions. Here, a target ROAS can be set, guiding Smart Bidding to achieve the highest conversion value at that ROAS. Absent a ROAS, the goal shifts to attaining the utmost conversion value within budget constraints.